Is writing an ebook a good marketing move for your business?

Ebooks are not going anywhere anytime soon. They have become a billion dollar industry and in 2019 even after seeing a slight dip, ebooks still represented 25% of all book consumption in the United States. If you’ve toyed with the idea of creating an ebook as a...

What is a Landing Page Anyways? 

When discussing how you can boost your ROI, you’re going to hear the term “landing page” a lot. What exactly is it? Landing pages on your site are pages that are specifically designed to generate leads or convert traffic. On these pages, there are usually elements...

What is a Customer Profile and Why You Need One

If you’re an online business owner, I am sure you have wondered from time to time who your customers are. It’s a good question to ask. Once you group your customers from a demographic perspective, then you can understand who they are, which helps you understand what...

The 3 Factors of SEO that REALLY Matter part 3

Phew – this is the last post in a three part series about the three factors of SEO that REALLY matter. Today we’re talking about backlinks. What they are, how to get them, when they matter, can bad ones hurt, etc. If you missed the first two posts, you can check them...

The 3 Factors of SEO that REALLY Matter part 2

Today is part 2 of our three part series on the three factors of SEO that really matter. If you missed part 1 on Quality Content you can click here to read it. Today we’re going to be talking about the second factor. The good thing about the first two factors, as...

The 3 Factors of SEO that REALLY Matter part 1

There’s a lot of confusion and lies out there about Search Engine Optimization. In truth, there are really only 3 factors of SEO that really make a difference to your rankings. The good news is that two of them are totally in your control at all times and the third is...