Every business needs healthy marketing avenues. Unless you have a monopoly on your niche, that’s the only way your business can stay afloat and thrive. In this post, we’re going to explore the pros and cons of hiring a salesperson and starting a blog for your business. By the end, you should have a case for either one. If it’s in your budget, maybe you could even have both. Let’s dive right into it.
Hikes up revenue
Having a smart and dedicated team of salespeople following a robust sales model will generate a lot of income for your company. A salesperson can be incredibly helpful, especially if you have a physical store. Someone has to be there to push products and be ready to lend a helping hand.
Serves as a face for big clients
If a large company shows some interest in buying products or services from yours, they expect you to build a relationship with them. A salesperson can educate a client about what you’re offering in an in-depth and personal manner.
On the job training
As time goes on, salespeople develop their talents with every sale that they make. They perfect their pitches and connect with more customers.
Customers respond better to actual people
Potential customers are much easier to sway when there’s someone to hear them out and try to address their needs. It’s easier to create and retain a customer base through engaging conversations.
If people are looking for the services or products that you’re offering, ideally, they should be able to find you online. Having a blog and always updating will increase your rankings in search engine results pages.
Keep in touch with an existing client base
Through a blog, you’ll be able to let your customers know what your business is all about. With writing and visuals, you can explore topics thoroughly and provide a useful resource for your readers.
Legitimizes your company
Having a blog shows people that your company has a vision and an intention to keep up with the times. It holds you liable for creating fresh content, and it shows your competitors that you have a force to be reckoned with.
Posts are meant to be shared. With a blog, you give your customers a chance to widen your audience by reblogging, tweeting, or emailing it to their friends and family. Hey, it’s free advertising.
Easy and cheap to set up
Starting a blog requires minimal expense and effort, and the benefits are substantial. From a practical standpoint, it’s an opportunity that no company should pass up. You can use it to increase traffic to your main site and foster an online relationship with your customer base.
Requires screening and training
You can’t entrust your business to just anyone. You need to hire people who have the drive and a genuine interest in generating income for your company. Once hired, people have to be trained and taught a sales model that you devised. That’s an added expense on top of their salaries.
Requires excellent content and a regular posting schedule
Whether you’re creating the content yourself or hiring people to do it for you, your blog has to be updated consistently. You also have to drive traffic to your blog through social media. Otherwise, your content, however impressive, will get no readers.
The ideal scenario is to have multiple marketing avenues. But if your business is still trying to get off the ground, making a blog makes more sense. Nowadays, people expect companies to have one anyway.