You’ve probably heard it before – starting a blog will significantly benefit your business. So what’s the hold-up? Almost every marketer will tell you that putting content out there is the bread and butter for effective lead generation. Blogging can be an effective way of acquiring new customers without the need for a high budget.
If done correctly, this tactic can help any business improve their audience interaction by using a whole platform to promote their brand. Hubspot’s article about blogging aptly explains this, where they show a clear correlation between blogging frequency and a brand’s lead generations for both B2B and B2C businesses. If you look at the available data, it’s not hard to see why so many brands and companies use blogs to generate sales and leads.
But before you get into it, you need to know a few things first.
Most people will already have certain perceptions about blogging, and not all of them are correct. Below, you’ll see the most common blogging myths that people typically believe to be true. And if you want to get leads successfully, you need to do your research and root out all the false information. By doing so, you’re setting yourself up for success and reducing the chances of wasted time and resources.
Myth No.1: All Your Posts Need To Be Related To Your Brand Or Business
The kind of content that you put in your blog is critical to its success, but only writing about your business is the wrong way to tackle this. It might even put off some people and leave your platform. Your blog needs to focus on your target audience and what they need. Your audience will always have questions and queries that you need to answer. By writing about issues that are important for your customer, you’re improving your relationship with them. While you can certainly write about your brand every once in a while, your main blogging content needs to tackle your viewer’s most common pain points.
Myth No. 2: More Writing Automatically Equates To More Traffic
You need to consider blogging as a long-term plan. Writing more and more content for your site doesn’t necessarily mean that Google will send more traffic your way. If the material you keep putting out lacks substance, then the odds are that most of your viewers won’t be able to see your content. It’s better to create high-quality writing that your viewers are actually looking for and will encourage them to read your work regularly instead of writing a ton go content that’s already been written or no one really needs. If done correctly, you’ll start to see a rise in your site’s traffic.
Myth No. 3: You Can Hire Anyone To Write For Your Blog
Not every writer makes for the best fit for making blogging content. You need to consider many characteristics and skills that ensure the person you’re hiring will be a competent blog writer – and hiring any person for this role is a bad idea. Here are some questions you can ask yourself to help you narrow down your list of candidates:
- Will this person be a good writer for the industry my business is in? Do they have past experience in my industry?
- Can this person write in the tone that I’m looking for?
- Does this person know who my target audience is?
- Is this writer knowledgeable in good SEO practices?
The last question can be particularly crucial because SEO or content optimization, in general, is a necessity if you want your site to be frequently placed on top of the search engine results.
If you’re tempted to hire someone inexperienced like college interns because you don’t have a lot of budgets, then you’re potentially wasting your money either way. If you want a successful blog, you need to allocate the right amount of resources. Much like with every venture, you only reap what you sow. You need to commit to finding someone that has a keen understanding of blogging, writing, and your customers. If you’re having a bit of trouble looking for this person, consider training someone to make them a productive writer for your blog.
Myth No. 4: Blog Writing Is An Inexpensive Undertaking
If you do it properly, blogging won’t exactly come cheap, as many people tend to believe. You need to consider and allocate resources to many blogging components if you want it to be effective.
If you don’t have a lot of resources, you can map out a plant that categorizes all of the content you want to put out, and you can just start off with the most important ones and leave the less important for another day. You have to incorporate good SEO practices because this one of the most significant factors search engines will favor your site over the rest. This is especially important if your particular niche is already congested and overused.
You also need to consider distribution and promotion. How will you promote your blog content? Will it be through social media platforms like Instagram, Facebook, and Twitter? Will you send out emails to your current list of clients? Either way, you have to take advantage of your already established platforms and audience to promote your new blog.
Myth No. 5: Creating A Blog Isn’t Really Necessary For Success
There are multiple cases where brands and businesses have benefited from blogging, with a massive increase in sales for a fraction of the price. The only instance that we don’t recommend blogging is if you or your business doesn’t frequently use the online platform. But remember, this platform is getting bigger and bigger, so if you want to keep up with the competition, you need to make use of all the resources available to you.
Final Thoughts
By blogging, you can generate a ton of leads for less cost if you compare it to more conventional marketing tactics. Try it out and see the results for yourself! You can start out small, and if you see some success or if your audience is warmly receiving your content, then you can dive deeper