What is the average cost of website design for a small business? 

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We commend you for having your business website professionally designed. It’s an excellent move for business owners who want to improve their company’s digital presence. But there is one thing that you can’t ignore, and that is the cost. How much should you pay for a web design service? How do you know if the asking price is too much? You can find out here in this post. 

First, you have to understand that what you’re paying for is labor. The larger and more complex you want your website to be, the higher it’s going to cost. Web design is much more than picking out a color and font. It has more to do with coding, layouts, and creating a coherent design aesthetic for your brand. Now, here’s what you can expect to pay according to websites of different sizes: 

Single-page website 

A single-page website is primarily an option for companies that don’t have much of a budget for web design yet. Sites like this don’t translate well in search engine algorithms, so don’t expect one to have a decent rank. But one page is better than nothing. 

In one page, a business can display all their contact information in a concise way. There’s not going to be anything else to explore on the site, but it’ll do for a business that has a limited amount of services. Of course, it’s very cheap and has the fastest turnaround time. You can expect to pay around $500. 

Template website 

A template website makes use of a premade theme on a CMS like WordPress. It’s much cheaper than a custom website because the theme developer pretty much does all the design work. The web design team that you hire will only have to customize it to suit your needs, meaning putting in your info and putting personalized touches. 

Despite being a more affordable option, it can still look professional and distinct, depending on how skilled your design team is. They also can be well-optimized for SEO and get high conversion rates. You can expect to pay anywhere from $1000-$3000 for a site like this. 

Custom website 

Custom websites are perfect for businesses that have a flexible budget for web design. With a custom website, you can have it designed however way you want because there are no template restrictions. All the design elements are original, so you don’t have to worry about being unoriginal. 

These have the highest conversion rates and ranks very high on search engines. However, they have the longest turnaround time because they’re labor-intensive. You can expect to pay anywhere from $3000-$6000 for a custom site, but you’ll get the money back in conversions anyway. 

eCommerce website 

An eCommerce website is intended for selling products and making online transactions. A site like this is great for businesses that want to widen their audience and increase their sales. It has to be extra secure because customers will be submitting sensitive information when they make purchases. You can expect to pay anywhere from $2000 – $5000 for an online store. 


Web design services can be costly. If you’re proficient in design and coding, you could do it yourself. Either way, it’s a critical step that all forward-thinking business owners must take to keep up in the digital age.